Many businesses experience some degree of success without a marketing plan, but keep in mind that 95% of all small businesses fail within the first 5 years. The biggest reasons those fail include lack of operating capital, lack of experience or knowledge, and lack of a business or marketing plan. I’m not here to sell you on virtues of a marketing plan. However, I will tell you that it does more than help – it provides a road map for getting customers in the door. A business card is usually the first place people without a marketing plan start, but in reality, it’s not a bad place to start, and holds a very important position in your branding scheme.
Read more →Our In-House SEO expert, Steve Haldi, explains how you can increase your search engine rankings and profile on your own, regardless of budget constraints!
Read more →Long ago, when I was still a “junior” filmmaker, I acted as script supervisor on a Seattle Seahawks television ad series shoot. The pay was decent, at about $50 per hour, but the cramp in my hand after an 8-hour shoot wasn’t worth it. I decided I’d never do THAT again for less than $500 per hour. We all know THAT’S not going to happen, though… Red more about it here!
Read more →So… those that know me know that I’m a total gear-head. I try to keep up with technology and gear by reading roughly 14 different industry trade rags – good thing I’m a speed-reader! Sometimes, I get these great offers to try a piece of gear, or
Read more →How to Run a Guerrilla Marketing Program from wikiHow – The How to Manual That You Can Edit This article gives you tips on setting up and executing a successful Guerrilla Marketing program. Whether it’s the utilization of street teams, spokesmodels, passing out samples or product demonstrations,
Read more →This article gives you tips on setting up and executing a successful Guerrilla Marketing program. Whether it’s the utilization of street teams, spokesmodels, passing out samples or product demonstrations, street marketing reaches people where they work and play.
Read more →Amazing New Gear When CASE42 entered the Hi-Def video world a year ago, we didn’t expect that we’d be on par with the motion picture industry just a year later. We recently acquired a JVC Pro GY-HD100 ProHD camera- “What does that mean,” you ask? This new
Read more →2007 saw some great changes for CASE42! During the summer, we decided to delve into the world of HD video, and purchased a Sony HD camcorder. We love it! It has some great capabilities, and shoots amazing images. We also purchased a manual 14x lens for our
Read more →1.42 GHz Mini AV Workstation in a Briefcase MOD… Recently, I had to travel to Hawaii for a video project, and I needed an Audio/Video editing workstation with me. I needed a computer with a lot of power & speed, video capture ability, audio and video in
Read more →You know, I’ve been in marketing and media production for 23 years, now, and I’ve seen a lot. I’ve seen brilliant ad guys lose their minds and close their companies when they lost a single, big customer. I’ve seen good “salesmen” bully their clients into staying with their ad firm by claiming that all media created by them during the contract belongs to the agency. And I’ve seen some real, honest marketing people do good work for their clients and create value for all concerned; but that’s the exception, and a rare one at that!
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